There's no doubt global trends are influencing customer expectations when it comes to their hospitality experience, whether it be dining, buffet or a conference event. These trends are influencing the perception of your business in regard to the customer expectation when it comes to style, presentation and overall rapport.
The hospitality industry is seeing trend after trend influence setups from meetings to buffets and dinners through to cocktail configurations and beyond. Such movement is motivating SME to large enterprises to consider more innovative and inspiring ideas when it comes to accommodating guest expectations. Research shows "The global hotel industry revenue is predicted to reach $550 billion US dollars in 2016". Emphasising the need your set-up should be ready to accommodate the growing demands from the consumer, even more so than ever before.
Hotels and venues are now readily embracing the trending concepts of 'live cooking' and 'pop-up' bars for example. The most recent industry case highlights Four Seasons in Sydney, Australia, hosting a pop-up bar for non-other than Dom Pérignon. Pop-up bars and mobile restaurants among other trends are the new fad, forcing us to consider taking our business and services outside of the traditional realm. This has prompted our team at IHS to create flexible solutions for venue and hotel settings.
A conference meeting is simply no longer just a meeting, it's the entire experience to help your guest inspire their colleagues. It's now about merging conference connectivity with creativity to deliver an impressive experience whilst creating advocates for your business.
"The need to create a compelling meeting experience for attendees was one of the most important trends to follow in order to create effective meetings in 2016" – Leo Jakobson,Successful Meetings
So how do we get the most from our space and our investment, whilst staying ahead with our personal brand? It comes down to innovation within your space, and innovation in space just got better! Global trends are nurturing new and dynamic ideas when it comes to equipment design, multi-use and interchangeable product solutions. It's now easier to adapt to trends within your space, influence, inspire and impress with your customer experience.
IHS Global Alliance help hoteliers adapt with new ideas in their event space, and to think beyond the artistry of serving a great meal - yet IHS inspire the way the meal is transported, served and consumed, all while staying compatible with the ambience of the venue - therefore enhancing the customer experience.
Review full article as featured in Hotel F&B: Influence. Inspire, Impress
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