Thursday, 06 October 2016 09:13

Design Your Culture. Define the Experience

Written by IHS Global Alliance

Style and delivery define a unique culinary experience. Form and function define your culture.


"Ambiance can affect everything from perceptions on responsiveness and reliability, how much and how fast customers eat, how much they spend, how long they stay in the restaurant, if they decide to return, and more." - Ariana Smetana - courtesy


Conference set up IHS Global Alliance

Photo courtesy of Melbourne Convention & Exhibition Centre


Space is essential in creating a culture guests choose to be associated with. The connected world we live in influences the way establishments within the hospitality industry reinvents its culture, and how the customer experience is defined or even redefined. Whilst you may hold your piece of the market share, keep in mind disruptive innovation is always at play. Your guests now come to expect a hint of modern influence and interactivity, along with that defining moment which indicates your commitment to deliver a unique experience.


Conference Set up Dining Set Up


This sees establishments begin to experiment in conceptual open spaces, new interactions, and interiors for a more connected experience. Take a recent leading example from Marriott, who began experimenting with interior concepts, embracing market insights that indicated the new generation of travelers is seeking affirmation within their space.

Such signifies the interior setup, as an increasingly valuable asset when designing the overall experience. Invested attention is fundamental when choosing tools of the trade. Considering innovative design with maximum functionality is where form meets function and quantifies such investment. 

Danny Wells is a highly experienced F&B director with a career spanning 28 years, including roles at Hyatt and Marriott. He is now heading F&B at the Kansas City Marriott Downtown. Danny talks about the importance of aesthetic form and functionality.

“Interior design is the art of enhancing your space; elements of color and texture play their part, as do the equipment and furniture,” says Wells. “The look is everything and sets the scene. Customers are very visual and keen to engage in their space. When a particular look is polished it always enhances their first impression and the perception of their experience to come”.


Cross Cube Buffet Design

Photo courtesy of Grand Hyatt San Francisco


Equipment within the hospitality industry absorbs significant capital and often under-appreciated as an interactive component. “Having the option to leave a setup within a public space that can easily blend into the environment should be without question. Being able to convert setups and create energy, from a simple coffee station to a live cooking station, this versatility is priceless and its purpose should speak for itself”, Wells says.

Innovative use of industry tools and equipment within such space extends the opportunity for interaction and engagement. How will you define your culture, experience, and reputation?


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Read 2904 times Last modified on Monday, 10 October 2016 13:17

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    "Flexibility within our space is essential to creating a unique experience. The use of the equipment to create multiple configurations to suit any event, of which are easily changed for the next… This is innovation we should not be without." - Danny Wells – F&B Director Marriott, Kansas